How to Create Link Wheel?

Creating a link tyre is a very effective SEO strategy that can be used by anyone to improve the search positions of their sites. Essentially, a link wheel harnesses the power of highly rated Web 2.0 web sites to build targeted backlinks back to your sites. This works because certain Web 2.0 attributes like Hubpages, Squidoo, WordPress, and others permit you to publish your own content material on these sites And allow you to add your own backlinks to this content as well. Search engines love these sites and often times your posted content can easily rank very well on their own. Getting links to your own site from 5-10 of these types of sites is quite powerful, and forms the basis of the link wheel strategy.

Here is the classic Link Wheel diagram:

Website link Wheel Classic

On this Link wheel circumstance, every Web 2.2 property links to your main site in the centre, as well as to one some other Web 2.0 website in the wheel to create a closed loop. In this way, link juice will be passed to equally your main site and each and every web 2.0 house enhancing the power of every. I’m personally not too partial to this link steering wheel configuration because It leaves an obvious footprint.

Instead, I like to bring in some randomness to my own link wheels like this:

Link Wheel Haphazard

This makes the footprint a little more non-obvious, while still being quite effective. The more properties you can include to your link steering wheel, the more creative you will be with your linking framework.
What About Content?

To obtain the most power from this link wheel method, you want to post posts on these web 2.0 sites which relate to your main web site. So if you are promoting Market Samurai for example, you would want to post Market Samurai or keyword research related content articles. It’s pretty time consuming to write unique articles to post on all these sites, thus usually what I do is post spun articles. You spin and rewrite your own articles using an article spinner like The Best Rewriter. Or if you are very lazy like myself, you could use a service such as the Leading Articles which will give you a daily spun article to use. All you need is one spun seedling article from which you are able to post each special variation to each web site in your link tyre.
Enhancing Your Link Tires

Most Web 2.2 properties also include their own RSS feeds. Make sure to evaluate which they are and then distribute these feeds in order to RSS aggregators like Feedage, Feedagg, and Zimbio. This will help get your content on the Web 2.0 attributes indexed faster, and improve their linking power also. Another thing to try would be to incorporate article directories for your link wheel also. EzineArticles, GoArticles and ArticlesBase are a few of my favorite article directories to utilize. Finally, take advantage of bookmarking sites to bookmark your Web 2.0 attributes. You can use a site just like Social Marker or a bookmarking tool such as Bookmarking Demon that automates the social bookmarking process for you.
Automating Your own Link Wheels

When starting out, I encourage you to create your hyperlink wheels by hand at first to verify that it feels like a fit. However this is not very scalable and when you have many sites you would like to improve your rankings with regard to, you should invest in a more automated solution. My personal favorite programs to create hyperlink wheels right now are SENuke and Magic Submitter. Each these programs automate the process of creating company accounts, verifying emails, and submitting your content. They also have their particular database of Web 2.0 sites so that you don’t have to look around and locate these sites yourself. Each programs are very powerful, and well worth the investment.

I think you'll can see that making link wheels is an extremely powerful technique for increasing your sites rankings. Try it out for yourself and let me know how they work for you

Marketing Assistant Duties and Tasks

1. Professional, confident, courteous and concise in both verbal and written communication with buyers and sellers.
2. Research wholesale properties, NPN lenders that need to sell assets.
3. Make reports on what was accomplished for the day and submit it to employer – twice a day, every two hours
4. Collect property information sheet and pictures from seller to market property
5. Learn website features by using online training videos
6. Post property information and pictures to website.
7. Import buyer, seller lists to website
8. Flex option- Send flex options and follow up daily until it is signed and returned
9. Receive Incoming calls- Once a buyer or investor calls in, save all important info and get their property requirements. Introduce our website. Get back to them ASAP.
10. Voicemail - Check voicemail throughout day and return each call as needed.
11. Track property owners' phone numbers - If there is no phone number listed, track it down using zabasearch or other online free classified site.
12. Encode buyer’s information into website back office -Every time a buyer calls in, encode all required important information needed and get their buying criteria.
13. Consolidating files of potential buyers and motivated sellers separately.
14. Outgoing calls for sellers/investors- Calling sellers/investors and get all of their property requirements. Walk them through our website.
15. Outgoing calls to landlords to find out if they want to sell or lease option their rental property.
16. Respond to emails from sellers, buyers and investors. Call if necessary.
17. Look for properties available for a certain buyer based on their criteria then if you find one, call back the buyer and inform him that you found the property he has been looking. Get all details and save.
18. Post ads on various sites - Posting ads for sellers and buyers on Craigslist and Backpage.com, Google, first thing in the morning and before leaving.
19. Use dodeals.com leads to find retail buyers, retail tenant buyers, wholesale buyers, landlords, sellers
20. Contact real estate agents willing to work with investors to find short sales, foreclosures, probate, bankruptcy and other deals
21. Use email scripts, phone scripts, and forms when requested
22. Preparing mail-out lists- analyze and correct by sorting data until all unnecessary and multiple properties are deleted
23. Running comps to check if the price of the property value is high enough or fair enough.
24. Vacant house research - Do some research in vacant houses and take note of the owner’s name and address as well.
25. Setting up an account for utilities in a certain property (Electric, Gas, Water) when requested
26. Set up property showings between buyers and sellers
27. Learn new skills by attending online training and reading books and manuals when requested.
28. Very focus and high level of attending to details
29. Able to follow instructions, work without content oversight & independent.

SEO TRAINING FOR WRITER

BLOGGERS
ARTICLE WRITERS
COPYWRITERS
WEBSITE OWNERS
CONTENT PROVIDERS
WORK@HOME FREELANCERS
PART TIMERS

Learn and apply the techniques that will drive traffic to your website, maximize your earnings and satisfy your clients

Search Engine Optimization a one-day seminar limited participants only

PHP3,000.00
December 7, 2009
1970 Taft Ave. Ermita Manila (near the Quirino LRT station)

for inquiries and reservations
e-mail:filglobe.seminar@gmail.com
or visit www.filglobe.net

Writing for the Search Engines

An Introductory Training for SEO-Based Content Writers

Ten years ago, SEO is a term only familiar to website administrators and creators. At one point in time, it was something you could simply incorporate onto a website and making an average or below average website rank is nothing to worry about because the website already seem as though it was best in class. Today, that can still be done only if your goal is not profitability and popularity.

As the web gets more competitive, more website owners are viewing effective SEO techniques as important facet of Internet Marketing. More website owners are now actively seeking professional SEO specialists who can help them optimize their websites for their particular niche.

With the rising popularity of Internet Marketing and at the same time the rising number of businesses affected by the recession, inevitable rise and demand for outsourced SEO-based jobs has gone up. Most overseas businesses are resorting to turnkey solution when it comes to the administration and maintenance of their websites.

The Philippines has become the hub for hiring freelance SEO web content writers. Because of the English proficiency of most Filipinos, SEO service buyers find it easier to relate with Filipino service providers and convey to them what they need and what they want.

With that in mind, a full featured, forward looking SEO training program was created to answer the needs of people who are interested in this BPO job but do not have the skills and knowledge about it. The workshop will cover: the background of SEO, keyword research and selection, on page optimization, copywriting, blogging, a bit on site architecture, usability, analytics, and off site optimization.


There are actually numerous concepts that relate to SEO but for this introductory course we are going to focus on SEO copywriting, the following topics were identified as either related to content articles or the core to SEO copywriting. The concepts we included in this seminar are those which will guarantee your understanding of what Internet Marketing is and how you can use your writing prowess to effectively optimize web content. The modules included in this SEO training seminar include:

• The Power and Impact of Internet Search. The introductory module explains the role of search engines in website popularity. It will also discuss why search is unlike any other type of marketing. Compares and contrasts how to optimize for engines like Google, Yahoo! Search, and Microsoft's Live Search.
• Web Content Writing. Includes information about keyword research, on page optimization, user interaction with search results, site architecture, and robots control.
• Off-Site SEO. Introduction to the different off-site optimization techniques but with focus on search engine and directory submissions.
• Selling SEO Services. Tips to help new SEO specialist to make transactions with clients go as smooth as possible either way.

I. THE POWER OF INTERNET SEARCH
(1 hour) 9-10am

A: Search Engine Optimization

• o Why Internet Search is So Powerful?
• o Why do the search engines need SEO?
• o What is SEO Analysis?
• o SEO Analysis Components
• o What to Expect from SEO Analysis?

B: Search Engines

• o How Search Engines Operate
• o Important Search Engines

II. WEB CONTENT WRITING
(2 hours plus 2 hours working lunch) 10am-2pm

C: Keyword Research

• o What is Keyword Research?
• o Why is Keyword Research So Important?
• o How to Select and Target the Right Terms
• o The "Long Tail" of Search
• o Sample Keyword Research Chart

D: SEO Copywriting `

• o Does Content Play a Role in SEO?
• o What is Key Phrase Density?
• o What is SEO Copywriting?
• o How to Author High Quality Content
• o What is Dynamic Content?
• o How Dynamic Content Impacts Search Engine Compatibility
• o Optimization for Dynamic Web Sites

E: Related SEO Writing Tasks

• o Article Spinning
• o Article Rewriting
• o Blogging
• o Article Marketing

III. OFF-SITE SEO
(1 hour) 3-4pm

F: SEO Integration

• o What are the Critical Components of Optimizing a Site
• o URLs, Titles & Meta Data
• o Search Friendly Text
• o Information Architecture

G: Growing a Site's Popularity

• o Community Building
• o Directory Submission
• o Search Engine Submission
• o Press Releases and Public Relations
• o Highly Competitive Terms & Phrases

H: SEO Tool
o What are the SEO Tools?
o Where to Find These Tools
o How To Use These Tools

IV. ADVERTISING AND PROMOTING SEO SERVICES

(1 hour) 4-5pm

I: Crafting an SEO Strategy

• o Quality vs. Quantity
• o Measuring Success: Website & Ranking Metrics to Watch
• o Where to Get Questions Answered
• o Keeping Abreast with the Latest in SEO

J: Selling Your SEO Services

• o Uphold the Quality of Your Services
• o Finding the Right Client
• o Go to the Right Forum
• o FAQ About Before Embarking as an SEO Service Provider
• o Open Forum

Off Page Optimization

First, include your primary keyword phrases in your Meta tag titles, descriptions and keyword fields. You should also do this with your page headlines and subheads.

Second, add your keyword phrases to content. Roughly once or twice per paragraph is great. Keep it reasonable so the phrases are woven into your content and not redundantly repeated. Remember, if content is king, then keyword phrases are like the king’s valet - unnoticed, but always there.

Third, write in natural language. You need to incorporate your keywords, but not to the point that you ruin your page copy.
Remember, these are keywords because they are the terms that your customers are using. If it is difficult to work them into your content, something needs to be reworked. Or perhaps overhauled completely.

Fourth, try to incorporate keyword phrases in bold, italic or bulleted lists where it makes sense. This won’t have a major effect on rankings, but it will have an effect on your visitor count. Remember, everyone on the internet has the attention span of a gnat. Make your relevance obvious at first glance, and web visitors are more likely to stick around.

Fifth, take the time to read your copy out loud. If it sounds redundant and off balance to you, it will sound the same your site visitors. If you can, ask someone outside your company to read it as well, to get their unbiased opinion.

Keep in mind that these basic tips are just that, basic. By no means are they the end-all be-all for SEO. However, they are important fundamentals that should be implemented for better on-page search engine optimization.

In addition to implementing these five steps when you start out, go back periodically and check for them again. It’s so easy to get caught up in the social networking/link building/pagerank/twittering/digging/sphinning fun part of SEO that sometimes these priorities get shelved.

What are the basic task of SEO Specialist

Search Engine Optimization Analyst

Duties:

1. You will gather key statistics/data for specific key phrases variations in the Google Search Engine Results Positions (SERPS) and help to produce statistical reports.
2. Gather page rank data for client and competitor sites.
3. Gather keywords density data of websites for analysis.
4. Gather back links data for page rank analysis of competitor websites.
5. Conduct a website onsite review based on determined on page search engine factors and make reports.
6. Assist in website investigation, research and recommend tools for improvement.
7. Do quality check after onsite work and make reports.
8. Documentation of other analysis reports.

Skills:

1. Excellent Excel Skills / spreadsheet manipulation (Microsoft Excel)
2. Basic knowledge in HTML
3. Some basic understanding of Google Search Engine Optimization (SEO) is an advantage
4. High working accuracy in gathering data.
5. Customer focus attitude
6. Common sense and initiative which will be required to help interpret your statistics
7. Has good sense of urgency and time management skills.

Excellent salary rates, benefits and career advancement opportunities await.




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Latest and Basic Online Marketing Task

1.      SEO optimization specially off page
2.     Experience with Google analytic, webmaster and keywords
3.     Experienced in Search Engine Management
4.      Bogger and Wordpress Blogging optimization
5.      Video Marketing
6.      Social Networking
7.      Link building
8.      Landing Page development
9.     Pinging and tagging of all content
10.     Social Bookmarking
11.      Key word Research
12.      Keywords search volume monitoring
13.      Keywords posting using the sites and blogs
14.    Forum posting - 10 post minimum before you can set up the signature

For any details of this task. Visitors are welcome to post any suggestions

SEO Tested Interview Questions

Do you have online article? Can you give the link?
Look if the applicant is already expert of known article directory specially ezinearticle.

What is the importance of Meta Descriptions.
The descriptions serves as the summary of the website once  display in search engine. It is also useful in SEO through keywords density. It must be well written to encourage visit against 9 URL in the browser.

What are the SEO Tools you usually used.
Google analytics, Google webmaster and keyword tools, alexa, ranking, seo monitor, etc. SEO toolbar.


How do you differentiate SEO with SEM.
SEO is both off and on page optimization while SEM is PPC/CPC

How can you determine the performance of your PPC.
Through conversion rate.

What page should be installed with Google scripts for conversion rate tracking. Thank you page after the sign up.

How can you find the top or most visited pages in your sites?
Through Google analytics, sitemeter, statcounter, etc.

Is repeating keywords in the web page ok?
Not to much not too less, It should goes naturally with content. It is against keyword stuffing w/c google any yahoo penalize the site.

What are the benefit social media specially bookmarking sites to SEO?
Backlinks and traffics from the social media member. New page of the sites can be crawled faster because social media normally have higher reputation.

What is your best back link strategy.
For me, blogging, article and PR submission and internal linking within the sites.
Answer varies depend on SEO specialist

What are the things you should do to avoid penalty?
Avoid link from penalty sites, avoid excessive link buying,
Avoid excessive internal linking, avoid keyword stuffing.

Whatis google dance?
Google update of server and they use its back up causing suddent drop of ranking that lasted for 2 weeks or more.

Site structure question.
What page of the sites you should use no follow rel tag of the HTML?
Sign up, payment page, recommend us, bookmark us, mailto. Anything not related to products or services. Any vulnerable page that you want to hide to Google as well as hackers.

Google analytic question.
What is the difference between organic visitors and referral visitors. (search engine visitors VS affiliate program, backlinks, bookmarking sites etc.)

What does it mean if i have 80% bounce rate?
20% of the visitors stay in your site and the rest leave right away.

what is the diffence between visit and visitors?
Visit include retuning customer, visitors are unique based on cookies installed by google to the PC's temp folder.

If you notice that your SEO campaign  for the last 3 months (GOOGLE PR PERIODIC CHANGE) is not working, how will you  diagnose the problem.
Check robot.txt if blocking google, check and reduce java scripts, check the web server for unknown virus, check if you are penalize.

How many target keywords should a site have?
For the whole sites, 5 keywords is competitive enough then go for 10 keywords once the authority is established.Too much keywords could lost your focus.

How about individual page of the site, how many keyword/s should you target? Depends on the page, if services then it is between 1 to 3 keywords per services page.

You want to monitor content of the daily site, blog, forum, bookmarks  updates of your keywords, what you should do? Set up google alert in your email.

In your experience as SEO specialist, what is/are the hindrances you meet already?

You are invited to give additional questions.

Where to get free back links?

Google set up the blogs into nofollow in order to fight the spammers. Now through reading another SEO specialist blog about dofollow and how to get backlink i learn very important things about free link from Google and Digg. I also realized that commenting by a legitimate person based on the topic either the message is good or negative is not spam. What is spam message or comment the Google like to avoid are the spam message that you receive in your wordpress blog.

Luckily, Google's blogspot is not affected or ready to this spam messages unlike wordpress. Still there are spam message roaming around blogspot posted by real people but the message are similar with other blogs. They are simply doing cut and paste procudure with their comment.

Now how to get free link from Google? The process is simply and just follow instruction just the way you sign up with Gmail, Google analytic and webmaster. I will not post how to do it in details, i will just encourage you to visit and read the blog of the source information and follow his instruction.

Here is the link.

Article Submission Guidelines

I have found an article directory that has well written guidelines in submitting article. I putting this information here for the visitors or future internet marketer who wants to use article submission as their source of traffics and back links.

Many of our new trainees wanted to know the guidelines in article submission because most of the article directory have varied rules.

In this site, it is clearly mention the following rules
1. The article to be submit must be original or not tweak article.,
2. The links must be on the author page.
3. The summary must contain the best description of the whole article.
4. The number of words allowable.
5. B, UL and U tags are normally allowed in the body

For those interested to learn the basic guidelines in Article Submission visit the link above.

SEO Specialist in Manila - Task

The following are detailed task of SEO Specialist. If you want to become you must master all the areas.

• • Develop comprehensive SEO strategies for search engine ranking, traffic and coverage;
• • Analyze websites and modify page elements to optimize for organic search engine results
• • Develop and implement link building strategies;
• • Perform Keyword research and analysis;
• • Research and evaluate competitor’s natural search marketing efforts and results;
• • Manage website modifications and enhancements to improve search engine placement.
• Requirements:
• • A graduate of any SEO related course with at least (2) years of work experience in search engine optimization (SEO)
• • Be able to perform web site evaluations and implement search engine site and linking structure
• • Needs to have understanding and knowledge of search engine algorithms, search engine spiders/crawlers and directory submission guidelines;
• • Experience with search engine positioning and web traffic analyzing tools
• • Be familiar with all the current events and developments in SEO
• • Knowledge and experience in HTML and/or PHP hand-coding a plus
• • Excellent verbal and writen English communication skills are required.
• • Experience in ppc is preferred but not required