Off Page Optimization

First, include your primary keyword phrases in your Meta tag titles, descriptions and keyword fields. You should also do this with your page headlines and subheads.

Second, add your keyword phrases to content. Roughly once or twice per paragraph is great. Keep it reasonable so the phrases are woven into your content and not redundantly repeated. Remember, if content is king, then keyword phrases are like the king’s valet - unnoticed, but always there.

Third, write in natural language. You need to incorporate your keywords, but not to the point that you ruin your page copy.
Remember, these are keywords because they are the terms that your customers are using. If it is difficult to work them into your content, something needs to be reworked. Or perhaps overhauled completely.

Fourth, try to incorporate keyword phrases in bold, italic or bulleted lists where it makes sense. This won’t have a major effect on rankings, but it will have an effect on your visitor count. Remember, everyone on the internet has the attention span of a gnat. Make your relevance obvious at first glance, and web visitors are more likely to stick around.

Fifth, take the time to read your copy out loud. If it sounds redundant and off balance to you, it will sound the same your site visitors. If you can, ask someone outside your company to read it as well, to get their unbiased opinion.

Keep in mind that these basic tips are just that, basic. By no means are they the end-all be-all for SEO. However, they are important fundamentals that should be implemented for better on-page search engine optimization.

In addition to implementing these five steps when you start out, go back periodically and check for them again. It’s so easy to get caught up in the social networking/link building/pagerank/twittering/digging/sphinning fun part of SEO that sometimes these priorities get shelved.