SEO Tested Interview Questions

Do you have online article? Can you give the link?
Look if the applicant is already expert of known article directory specially ezinearticle.

What is the importance of Meta Descriptions.
The descriptions serves as the summary of the website once  display in search engine. It is also useful in SEO through keywords density. It must be well written to encourage visit against 9 URL in the browser.

What are the SEO Tools you usually used.
Google analytics, Google webmaster and keyword tools, alexa, ranking, seo monitor, etc. SEO toolbar.


How do you differentiate SEO with SEM.
SEO is both off and on page optimization while SEM is PPC/CPC

How can you determine the performance of your PPC.
Through conversion rate.

What page should be installed with Google scripts for conversion rate tracking. Thank you page after the sign up.

How can you find the top or most visited pages in your sites?
Through Google analytics, sitemeter, statcounter, etc.

Is repeating keywords in the web page ok?
Not to much not too less, It should goes naturally with content. It is against keyword stuffing w/c google any yahoo penalize the site.

What are the benefit social media specially bookmarking sites to SEO?
Backlinks and traffics from the social media member. New page of the sites can be crawled faster because social media normally have higher reputation.

What is your best back link strategy.
For me, blogging, article and PR submission and internal linking within the sites.
Answer varies depend on SEO specialist

What are the things you should do to avoid penalty?
Avoid link from penalty sites, avoid excessive link buying,
Avoid excessive internal linking, avoid keyword stuffing.

Whatis google dance?
Google update of server and they use its back up causing suddent drop of ranking that lasted for 2 weeks or more.

Site structure question.
What page of the sites you should use no follow rel tag of the HTML?
Sign up, payment page, recommend us, bookmark us, mailto. Anything not related to products or services. Any vulnerable page that you want to hide to Google as well as hackers.

Google analytic question.
What is the difference between organic visitors and referral visitors. (search engine visitors VS affiliate program, backlinks, bookmarking sites etc.)

What does it mean if i have 80% bounce rate?
20% of the visitors stay in your site and the rest leave right away.

what is the diffence between visit and visitors?
Visit include retuning customer, visitors are unique based on cookies installed by google to the PC's temp folder.

If you notice that your SEO campaign  for the last 3 months (GOOGLE PR PERIODIC CHANGE) is not working, how will you  diagnose the problem.
Check robot.txt if blocking google, check and reduce java scripts, check the web server for unknown virus, check if you are penalize.

How many target keywords should a site have?
For the whole sites, 5 keywords is competitive enough then go for 10 keywords once the authority is established.Too much keywords could lost your focus.

How about individual page of the site, how many keyword/s should you target? Depends on the page, if services then it is between 1 to 3 keywords per services page.

You want to monitor content of the daily site, blog, forum, bookmarks  updates of your keywords, what you should do? Set up google alert in your email.

In your experience as SEO specialist, what is/are the hindrances you meet already?

You are invited to give additional questions.