Annual Report
1. Ranking - By the end of 2011, there are 6 keywords that
are giving traffics but by the end of Dec 2012, we got 19 keywords ranking from
1st page to 3rd page of search engine. Wire break locator is rank 3rd while
petsafe locators is 3rd. dog invisible fence is 7th and pet containment system
is 9th. Invisible fence which is brand of other company is rank 10th. Invisible
fence company is rank 10th too.
New keyword like underground wire tracker is rank 22nd. This
should be the priority this coming week. I need new keywords so i need do a
keyword research. We need new keywrods to add more opportunity and bring more
traffics.
2. Traffics
The whole year of 2011, we have a total of 11,818 visitors
while in the endo of 2012 we have a total of 19,249 visitors or 39% unique
visitors improvement. This is due to the fact that we have more keywords that
are ranking nowadays. However, during the first year of optimization we got an
average of 3pages per visitors while in 2013 each visitors open between 2 to 3
pages.
Each site unique visitors stays 3minutes in 2011 while in
2013 day stays 2minutes only. This is happening when the number of visitors
increased. In 19,249 visitors for 2013, 82% of it are new visitors while the
remaining 18% are returning visitors from 2011.
3. Referrals
The site major activity is search engine marketing. We did
not able to have a full social media campaign which i should done this year
through creating profiles on major sites. I should create its facebook,
tweeter, pinterest and google plus accounts. start building community of those
members that are interested in dogs.
In 2011, Google provided us 8572 visitors but by 2013,
Google send us 15808 visitors or a 46% visitors increase. Returning visitors in
2011 is 2047 while returning visitors in 2013 is 3407 or 40% in all.
In 2011, youtube send us 73 visitors only, but by 2012, we
got 349 visitors from youtube. This is 79% increase in youtube performance. I
need to optimize the youtube video by submitting more videos on social media as
well as in other websites.
In 2011 stumbleupon send us 31 visitors but in 2013 we only
got 7. It means i should submit more on stumbleupon. Facebook only provide 15
visitors in 2013. Nothing we got from tweeter. this is due to lack of tips and
guides in our site.
4. Keyword perofarmance
By 2011, Google introduce the category "not
provider" or visitors of the site that do not accept cookies or wanted to
stress they online privacy making their keyword unknown to the site owner.
Not provided traffic this 2011 is 1026 only but by end of
2012 we got 2510 visitors wanted to hide their identity. The invisible fence
keyword send us 2362 visitors last 2011 but by 2012 we only got 1920 visitors.
The number did not grow and became smaller because we stop optimization due to
issue on this keyword which actually against branding algorithm of google.
Invisible dog fence improve its visitors for the past 2 years. In 2012
invisible dog fence keyword send us 65% traffic improvements.
Wire break locator is a unique keyword and less competition
that is why we ramin on rank 1 and it give us 371 visitors on 2011 while in
2012 we got 342 visitors. Maybe the search volume got lowered or there are new
products that has the same function with good branding name. Dfna locator is a
created brand, it got 110 traffics in 2011 and it now has 260 visitors in 2012.
This increase is more than 50%. The keyword underground wire locator maybe the
right term for the locators because in 2011 we got 59 visitors but at 2013 we
got 215 visitors. This is more than 300% improvement.
Invisible fence wire has a good search volume this 2013 and
it did send us 126 visitors. Pet containment system is the general term of the
products. It did not give visitors in 2011 but we got 65 visitors this 2013.
Overall we have good link building campaign in this site but
the change in algorithm have cause the ranking to move and it is now more on
social media and diversification of links.I hope you can update the video in
youtube or you can get video testimonials.
