Writing for the Search Engines

An Introductory Training for SEO-Based Content Writers

Ten years ago, SEO is a term only familiar to website administrators and creators. At one point in time, it was something you could simply incorporate onto a website and making an average or below average website rank is nothing to worry about because the website already seem as though it was best in class. Today, that can still be done only if your goal is not profitability and popularity.

As the web gets more competitive, more website owners are viewing effective SEO techniques as important facet of Internet Marketing. More website owners are now actively seeking professional SEO specialists who can help them optimize their websites for their particular niche.

With the rising popularity of Internet Marketing and at the same time the rising number of businesses affected by the recession, inevitable rise and demand for outsourced SEO-based jobs has gone up. Most overseas businesses are resorting to turnkey solution when it comes to the administration and maintenance of their websites.

The Philippines has become the hub for hiring freelance SEO web content writers. Because of the English proficiency of most Filipinos, SEO service buyers find it easier to relate with Filipino service providers and convey to them what they need and what they want.

With that in mind, a full featured, forward looking SEO training program was created to answer the needs of people who are interested in this BPO job but do not have the skills and knowledge about it. The workshop will cover: the background of SEO, keyword research and selection, on page optimization, copywriting, blogging, a bit on site architecture, usability, analytics, and off site optimization.


There are actually numerous concepts that relate to SEO but for this introductory course we are going to focus on SEO copywriting, the following topics were identified as either related to content articles or the core to SEO copywriting. The concepts we included in this seminar are those which will guarantee your understanding of what Internet Marketing is and how you can use your writing prowess to effectively optimize web content. The modules included in this SEO training seminar include:

• The Power and Impact of Internet Search. The introductory module explains the role of search engines in website popularity. It will also discuss why search is unlike any other type of marketing. Compares and contrasts how to optimize for engines like Google, Yahoo! Search, and Microsoft's Live Search.
• Web Content Writing. Includes information about keyword research, on page optimization, user interaction with search results, site architecture, and robots control.
• Off-Site SEO. Introduction to the different off-site optimization techniques but with focus on search engine and directory submissions.
• Selling SEO Services. Tips to help new SEO specialist to make transactions with clients go as smooth as possible either way.

I. THE POWER OF INTERNET SEARCH
(1 hour) 9-10am

A: Search Engine Optimization

• o Why Internet Search is So Powerful?
• o Why do the search engines need SEO?
• o What is SEO Analysis?
• o SEO Analysis Components
• o What to Expect from SEO Analysis?

B: Search Engines

• o How Search Engines Operate
• o Important Search Engines

II. WEB CONTENT WRITING
(2 hours plus 2 hours working lunch) 10am-2pm

C: Keyword Research

• o What is Keyword Research?
• o Why is Keyword Research So Important?
• o How to Select and Target the Right Terms
• o The "Long Tail" of Search
• o Sample Keyword Research Chart

D: SEO Copywriting `

• o Does Content Play a Role in SEO?
• o What is Key Phrase Density?
• o What is SEO Copywriting?
• o How to Author High Quality Content
• o What is Dynamic Content?
• o How Dynamic Content Impacts Search Engine Compatibility
• o Optimization for Dynamic Web Sites

E: Related SEO Writing Tasks

• o Article Spinning
• o Article Rewriting
• o Blogging
• o Article Marketing

III. OFF-SITE SEO
(1 hour) 3-4pm

F: SEO Integration

• o What are the Critical Components of Optimizing a Site
• o URLs, Titles & Meta Data
• o Search Friendly Text
• o Information Architecture

G: Growing a Site's Popularity

• o Community Building
• o Directory Submission
• o Search Engine Submission
• o Press Releases and Public Relations
• o Highly Competitive Terms & Phrases

H: SEO Tool
o What are the SEO Tools?
o Where to Find These Tools
o How To Use These Tools

IV. ADVERTISING AND PROMOTING SEO SERVICES

(1 hour) 4-5pm

I: Crafting an SEO Strategy

• o Quality vs. Quantity
• o Measuring Success: Website & Ranking Metrics to Watch
• o Where to Get Questions Answered
• o Keeping Abreast with the Latest in SEO

J: Selling Your SEO Services

• o Uphold the Quality of Your Services
• o Finding the Right Client
• o Go to the Right Forum
• o FAQ About Before Embarking as an SEO Service Provider
• o Open Forum