When it comes to analytics, do you know which stats you should
be looking at? There are several that you should pay attention to, but
do you know the most important stat to keep an eye on? Most webmasters
don’t know.
A good analytics package should inform you of at least the following statistics:
- Total visitor count for a given period
- Unique visitors for the same period
- Sources of traffic
- Bounce rate
- Most popular pages on your site
- Visitor time spent on your website
- Visitor time spent on each page of your website
- Links clicked through most often
- Top entrance pages
- Top exit pages
- Number of conversions
Percentage conversions per visitor
This is the minimum. And the most important stat is not on this
list, but your analytics package should inform you of that statistic as
well. It’s keywords used to find your site.
Your keyword list is the most important stat because these are the
keywords that you should use for further optimization and to attract
more visitors to your site. If you can narrow down which keywords lead
to the most conversions then that would be even better. And, even
better than that, which keywords lead to the greatest ROI.
When looking at analytics packages, don’t even consider one that doesn’t meet the minimum requirements.
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