Thursday, November 20, 2008

Article Marketing Tips

Article marketing is a good way to drive traffic and build links
as part of your search engine optimization efforts to any website or
property online. But what is the most effective way to use article
marketing to promote your affiliate products and services? If you
promote your affiliate companies directly then you are building links
for them, not for you. And you miss all future marketing opportunities
because you have no private information capture.


While you may make more sales by sending buyers directly to
companies whose products and services you want to promote, you’ll
probably make more money by capturing e-mail addresses for marketing to
those buyers directly in the future. That’s why I recommend
setting up a landing page for each product or service you want to
promote and using articles to drive traffic to that landing page. On
that landing you page you can capture e-mail information for future
marketing purposes AND close the sale. In fact, you should ask for the
e-mail address at the point of sale before sending the lead to the
company with the product for purchase.


Of course, your landing page should be highly optimized, as should
your articles. But this is the best way to promote your affiliate
programs with articles.

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