Sunday, November 23, 2008

CPM Advertising






Traditional Advertising Metrics: Why They Don’t Work for Recruiting


by
Dave Lefkow
Aug 28, 2003




It
seems like all we hear about these days are metrics. Advances in ad hoc
reporting have given us applicant tracking systems that can now tell us
how many candidates in our database are Hispanic, left-handed, or even
chew spearmint gum. But there’s something really, really
important that we’re missing: reliable, relevant return on
investment data on our advertising. The unique challenges presented by
recruiting are beyond what traditional advertising metrics can ever
hope to measure. Traditional Advertising Metrics in Consumer Advertising
In consumer advertising, metrics play a very important part of the
media buying process. Due to the nature of consumer advertising, these
metrics seek to measure much different things than recruiting metrics
would. For instance, a traditional consumer or B-to-B marketer usually
seeks to measure:


  • Impressions: The number of individuals who were exposed to your advertisement.
  • Frequency: The number of times you reached each individual who saw your ad.
  • Clickthroughs: The number of individuals who clicked on the banner or sponsorship.
  • Post-impression visitors: The number of individuals who saw your banner and visited your website at a later time, often as much as 90 days later.
  • Website traffic in unique visitors: Increases in word-of-mouth usually occur after a campaign launches, which drives up traffic.
  • Sales: Such as number of purchases, amounts of these purchases, and the amount of money generated tied to each media.

Thursday, November 20, 2008

Blogging for SEO

If you write a blog and you write more than 300 words in your
blog posts then you might want some tips on how to make your blog post
better from a search engine optimization perspective. Coincidentally,
these tips will also help your blog post in other ways as well. Here
are some ways you can improve those long posts:


  • Break up your paragraphs with subheadings - If you
    write for more than three paragraphs, add a subhead. It should be short
    and contain your keyword. Make the subhead an h2 or use the
    font=”+2″ tag.
  • Add a graphic or two - Graphics break up text real
    well. You can align left or right or place the graphics between
    paragraphs. Whatever looks good, man. Plus, add an alt tag to each
    graphic to give it some SEO juice.
  • Don’t stuff keywords - Many bloggers are
    tempted to stuff keywords into their content. It isn’t necessary.
    If you write good content and include enough SEO elements, managing
    your keywords and links well, then you don’t have to stuff
    keywords.
  • Add tags - The latest edition of WordPress gives
    you a Tags field below your content box. Use it. Add three to five tags
    that correspond to the content of your blog post.
  • Chose more than one category - Put your blog post into as many categories as is relevant, not just one.

When it comes to SEO, long posts have a better chance of ranking
well if they are optimized. Short posts can rank too, but optimization
is the same. You don’t have to stuff keywords. Add the proper
tags and you’ll do well in the optimization game.

Article Marketing Tips

Article marketing is a good way to drive traffic and build links
as part of your search engine optimization efforts to any website or
property online. But what is the most effective way to use article
marketing to promote your affiliate products and services? If you
promote your affiliate companies directly then you are building links
for them, not for you. And you miss all future marketing opportunities
because you have no private information capture.


While you may make more sales by sending buyers directly to
companies whose products and services you want to promote, you’ll
probably make more money by capturing e-mail addresses for marketing to
those buyers directly in the future. That’s why I recommend
setting up a landing page for each product or service you want to
promote and using articles to drive traffic to that landing page. On
that landing you page you can capture e-mail information for future
marketing purposes AND close the sale. In fact, you should ask for the
e-mail address at the point of sale before sending the lead to the
company with the product for purchase.


Of course, your landing page should be highly optimized, as should
your articles. But this is the best way to promote your affiliate
programs with articles.

Wednesday, November 19, 2008

Basic Internet Traffic Generation - SEM and SEO Strategies

10 Ways To More Website Traffic
Every website needs more traffic. This traffic needs to be as targeted as possible to the site you are promoting, whether it is your own web site or an affiliate program. This is the lifeblood of the business. No traffic - No business, More traffic - More sales

The question is - How do you get this highly targeted web site traffic.

I will list some of the most popular methods.

Pay-Per-Click (PPC)

Of all the pay per click search engines, Google Adwords is the largest and most popular.

This method, when done correctly, will increase your exposure, and give fast results. You must keep up to date with Google's rules, so be sure to read them. You pay a one off fee when you register and set up your campaign. You can have your campaign up and running in minutes. There is a minimum bid, but of course you will have to pay more than this. But the beauty of Adwords is you can set a daily budget of how much you are willing to spend.

You can create as many campaigns as you want, and then test your ads (changing the headline for example).

Google provide tools to help you with your campaigns, and have exellent tutorials that walk you through everything from signing up to creating your Adwords campaigns.

Link popularity

This is achieved when other sites have links to your site. If a high traffic site has links, the search engines perceive both sites must be popular. The important thing is to have quality web sites linking back to your site.

Why should anyone want to link to your site? If you have quality content, this adds perceived value and makes your site popular, so others will want to link to you.The type of content could be:

Free downloads
Free reports, articles, ezine or newsletter
Video
Links to other good sites

Reciprocal Links

This is where you exchange links with other quality sites. You can create a links page on your site. This create a resource that visitors will want to return to. Find quality (there's that word again) web sites related to your subject and contact the webmaster about exchanging links.

Ezine advertising

Most ezines accept advertising. Ezines are online or email newsletters. They are used to build a relationship between a webmaster and a web site visitor, with news, updates, special offers etc. But as always they should have quality content. You place an ad in ezines that are highly targeted towards your niche. Prices depend on the ezine, and also the position of the ad. The most expensive is the solo ad, where yours is the only ad.

Article Submissions

Submitting articles is a great way to build back links and web site visitors. Your articles can become 'viral' when others want to re-publish them on their sites, or use them in their newsletters and ezines. You include links to your site in the author resource box offering more free information. The resource box is your chance to convince the reader to visit your web site.

Two of the most popular places to post your articles are http://www.goarticles.com/ and http://www.EzineArticles.com.

Forum Posting

In order to be successful using forums there are some things that are required. Do Your Homework: Prior to joining any forum, you must do some research. Join relevant forums that are in some way related to the promotion's primary sales market. Choose popular forums. There is no point in wasting your time and energy on forums that few members and few posts. Page raking and the amount of active members are two good ways to check for this. Choose forums that allow sig tags. Read the rules before joining and pay attention to them.

You've Joined: now what?

Keep your sig tag short and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website. Never create posts that are nothing more than an advertisement. This is a universal rule. At best this kind of post will be deleted by the monitors, at worst, you will be banned. Be an active member on the forum. Plan to spend at least an hour each day there. Get to know the users. Iintroduce yourself with intelligent questions depending upon the forum's topic.

Use Your Sig file to the best advantage and within the rules. Some Forums have places where you can advertise and give special deals to members.

Social Bookmarking

In a social bookmarking system, users store lists of Internet resources that they find useful. These lists are both accessible to the public or a specific network, and other people with similar interests can view the links by category, tags, or even randomly. Some allow for privacy on a per-bookmark basis.

Social Bookmarking can bring immediate traffic to your website, as web 2.0 community websites such as Technorati, Digg, Reddit and Tailrank provide almost immediate information on various topics. These type of Bookmarking sites index and categorize content usually faster than the major search engines. People looking for the latest information on certain topics usually refer to these types of services.

Bookmarking Accounts to check out:

http://digg.com/
http://technorati.com/

You can increase your Bookmarking using the free submission site http://www.OnlyWire.com to bookmark many accounts at once. When you signup to OnlyWire.com you can use many bookmark accounts and with one simple procedure bookmark your blog post to all your accounts at once.

OnlyWire.com interfaces with:

Backflip
Bibsonomy
Blinklist
Blogmemes
Blue Dot
de.lirio.us
del.icio.us
Diigo
Furl
Jots
Linkroll
Looklater
ma.gnolia
Markaboo
Rawsugar
Shadows
Simpy
Spurl
Wink

If you don't have a Bookmark Account for the ones listed go and sign up.

Viral Traffic using free reports - ebooks etc.

Directory Submissions

Submit your website url's to the search engines Google, Yahoo, MSN.

Search Engine Optimization (SEO)

Search Engine Optimization, (SEO), is making web pages attractive to the search engines. The better optimized your web page is, the higher a ranking it will achieve in the search engines. Most people searching the internet only look at the first couple of search results.

So optimizing for the search engines focuses on techniques such as making sure that each web page is using the appropriate title tags and meta tags, and that the keyword or key phrases for the particular pages are distributed throughout the content. Search engines find and catalog web pages using spidering software.

These are just a few ways to get more web site traffic.



Thing you should know about SEO


Categories List

    * Analytics
    * Article Marketing
    * Blogging
    * Branding
    * Brick Marketing
    * Content Development
    * Conversion Tracking
    * Directories
    * Domain Names
    * Error Pages
    * Forums
    * Image Optimization
    * Inbound Links
    * Internal Linking
    * Internet Marketing
    * Keyword Research
    * Landing Page Optimization
    * Link Building
    * Link Selling
    * Local Search Engine Marketing
    * Meta Tags
    * Metrics
    * Net Neutrality
    * Online Backup
    * Online Publicity
    * Online Reputation Management
    * PageRank
    * Photo Optimization
    * Public Relations
    * Robots
    * Search Engine Advertising
    * Search Engine Positioning
    * Search Engines
    * Search Marketing
    * Security
    * SEO
    * SEO Books
    * SEO Events
    * SEO for Affiliates
    * SEO Hosting
    * SEO Jobs
    * SEO Myths
    * SEO Research
    * SEO Tools
    * SEO Training
    * SEO Videos
    * SEO Webinars
    * SEO Website Copywriting
    * Social & Viral Marketing
    * Top SEO List
    * Video SEO
    * Web Design
    * Webmaster Tools


Philippine Web Analytics Advise

When it comes to analytics, do you know which stats you should
be looking at? There are several that you should pay attention to, but
do you know the most important stat to keep an eye on? Most webmasters
don’t know.


A good analytics package should inform you of at least the following statistics:


  • Total visitor count for a given period
  • Unique visitors for the same period
  • Sources of traffic
  • Bounce rate
  • Most popular pages on your site
  • Visitor time spent on your website
  • Visitor time spent on each page of your website
  • Links clicked through most often
  • Top entrance pages
  • Top exit pages
  • Number of conversions

  • Percentage conversions per visitor

This is the minimum. And the most important stat is not on this
list, but your analytics package should inform you of that statistic as
well. It’s keywords used to find your site.


Your keyword list is the most important stat because these are the
keywords that you should use for further optimization and to attract
more visitors to your site. If you can narrow down which keywords lead
to the most conversions then that would be even better. And, even
better than that, which keywords lead to the greatest ROI.


When looking at analytics packages, don’t even consider one that doesn’t meet the minimum requirements.

Categories of SEO Services



1. Search Engine Optimization Strategy – A thorough evaluation of your site and an outline of the SEO strategies that will benefit your company the most.


2. SEO Keyword Research
– Extensive research of your industry and recommendations on
which keywords and phrases will be most beneficial to optimize. Or, if
you prefer, you can tell us which keywords and phrases you would like
to rank well for.


3. Meta Tags Copywriting – Rewriting and optimization of the Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.


4. SEO Copywriting Recommendations
– A thorough review of the existing content of your site and
recommendations on how to optimize the keywords and phrases that you
have chosen. If needed, we have an in house staff of writers that can
create newly optimized content for your website.


5. Sitemap & Other Search Engine Optimization Changes – If needed, creation of or revision to your existing Sitemap, No Follow Tags, Robots.txt files, etc.


6. Implementation of SEO Changes –
We can work with your website designer to install all of the search
engine optimization recommendations or let our expert web developers
implement the changes directly to your website.


7. Development of a Link Building Strategy – An explanation of how we will optimize the internal and external links of your site to increase site optimization.


8. Execution of Ongoing SEO Link Building –
We take a “quality over quantity” and blended link building
approach to relevant 1 way link building for our clients.


9. Search Engine Optimization Reporting –
In addition to monitoring the keyword rankings in the 3 major search
engines we will also look at the visitors and sales generated from our
SEO efforts.


10. Follow-Up Communication –
Timely communication when the phases of your SEO project are completed.
You will always know what we are working on for you and you will have
direct access to your own dedicated search engine optimization expert.