Simple SEO Technique that works

Everybody wants traffic generated to their website, but nobody wants
to pay their hard-earned money for it! Over the past seven years
I’ve been creating websites, I’ve found through trial and
error what makes or breaks a website for it’s visitors.

Just within the last few years however, I’ve been focused more on researching SEO
(Search Engine Optimization) and other techniques to gain website
visitors, and to make them stay. On top of the previous five years
experience, I’ve gained way too much knowledge to keep to myself!
So here are the basics, at least, of gaining and keeping website
traffic.

Find out your current page rank through Alexa.com. It’s not going to be pretty. You can use this tool however to track your progress over the next few months.

1) Optimize your website

If you’re interested in gaining website traffic at all, chances are you’ve heard this term before: SEO. SEO
stands for Search Engine Optimization, or optimizing your website to
rank highly in search engines. This is the absolute first step to
gaining website traffic, as it will help your potential visitors find
your website faster. Even for a complete startup website, that is not
linked with any others, you can gain targeted web traffic through just
search engines.

In order to optimize your website, include meta tags with
useful keywords and description, a site-map, write effective web
content, and have plenty of web content for the search engines to crawl.

There are plenty of meta tag generators if you do a quick search, or
you can research how to make your own. Same goes with the site-map.

Do you’re research and learn how to write quality website
content. Search engines crawl through your web pages, so if you use
your keywords within your content enough, visitors will find your
website faster. You can’t overdo this though, as your text may
start to sound unnatural. Practice and research is the key to writing
good content search engines will find.

2) Submit to search engines

After you’re site is well-enough optimized for search engines to
crawl, submit them to search engines. Submit to Yahoo and Google for sure, and then move onto others like MSN, Ask.com, etc.

Wait a few days and you’re website should be crawled. It
won’t show up on top quite yet, but search for it’s exact
name to see if it’s there at all. (eg. If you submit Webitect.net, search ‘Webitect’ or ‘Webitect.net’ directly to see if it shows up)

After you’re website is submitted and successfully showing up in search engines, check your Alexa rank again, and see how much your web site’s improved.

3) Submit to web directories

A basic rule of SEO
and gaining web traffic is to have websites link back to you. The more
that do, the higher your ranking on web searches. In addition, more
people click on your link if they see it listed somewhere. There are
two kinds of links to your website: back-links and
link-exchanges.Back-links are links that link to you, but you
don’t link back. Link-exchanges are when there is a mutual
agreement between the two web owners where they link to your website,
and you do the same for them. Both are valueable for search engine rank improvement, but back-links are much better.

So web directories are a way to get both of these kinds of links.
For the bigger directories, you may not have to give them a link back.
Don’t if you don’t have to. This will provide you with
aback-link from a well-known site, which will up your rank a lot.
Submit to as many directories that are relative to your website, but
most importantly, submit to DMOZ.org. This is the largest directory on the Internet today.

Wait a few days to be accepted into these web directories. Then, check to see if your Alexa rank has improved.

4) Find Link-Exchanges

So you’ve found the free back-links, now it’s time to move
onto link-exchanges. Most websites that are relevant to yours would be
happy to do a link exchange. Some however, may reject you because your
not high up in the search engines quite yet. Find websites that have
about the same or less visitors than you.

You can find other web owners in web forums, directories, etc. This
requires some direct contact, so be friendly! Be sure to find related
websites to your own.

5) Submit your content

Submit your content to websites like Digg.com, Helium, and AssociatedContent.
There are plenty of other websites that will let you post your content
as well. By doing this, you can provide a link back to your site for
each article you post on each website. If you post just 5 articles on 3
websites like this, that will give you 15 back-links. Furthermore, some
websites like this allow their visitors to put your content on their
website, with a link back to your website. Even more back-links.

6) Make your visitors link back to you

Create your own web directory, make a contest, or offer some other kind
of interactivity that will require your visitors to link back to you if
they participate. Moreback-links/link-exchanges and more traffic for
you.

Once more, check Alexa for your page
rank. I have yet to use all of these steps for my startup website, and
I’ve already increased my page rank by more than 10,000. These
tips should give you a healthy start as well. Use this as a base, and
then keep growing your web traffic by getting more links in to your
site, and adding more useful content that visitors will want to come
back to, and link to! Nobody should ever have to pay for website
traffic!

Some factors affecting page rank

Page rank is dependent upon a number of factors associated with the websites that are linking in: 

- Type of websites
- The number of different websites
- Their page rank
- Their IP Address
- Whether the sites that are linking in to yours are rated by Google as a subject authority
- The page titles of the the pages that are linking in
- The anchor text which is used in the links that are pointing to your page
- How many links does your site have pointing to the linking in pages?
- The type of links that are points to the linking in pages
- The number of outbound links on the website that is linking to you
- The number of links on the website page that is linking to yours

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COST-EFFECTIVE BRANDING TECHNIQUES

COST-EFFECTIVE BRANDING TECHNIQUES THAT YOU CAN START USING TODAY:

1) DEVELOP A STRONG UNIQUE SELLING PROPOSITION

Imagine yourself sitting across the table from your best Potential
customer. In one sentence -- one very short Sentence -- clearly
communicate how he or she will benefit From doing business with you.

Your message should be clear, the language simple, and it Should be
easy to remember. There's no room for wordy Corporate mumbo jumbo here.

I know this is a
pretty tall order... but your hours of agonizing, writing,
brainstorming, and rewriting will pay Off in the end. This will be the
message that your market Will identify you by and associate you with.

2) TARGET YOUR MARKET

The beauty of running an online business is that you can Reach
literally hundreds of thousands of targeted potential Customers all
over the world -- people who want to buy what You’re selling --
for little or no cost.

It's what has made it possible for small and home-based Business owners
like you to take the Internet by storm and MAKE OUTRAGEOUS PROFITS WITH
VERY LIMITED ADVERTISING BUDGETS.

Why would you turn a blind eye to this CRITICAL ADVANTAGE BY? Spreading
your limited advertising dollars across the entire Web -- trying to
sell your product to everyone -- instead of Focusing on those people
who want to buy from you?

It just doesn't make sense.

So I know I've already mentioned this, but it's worth saying Again.
It's ABSOLUTELY CRITICAL that you target your Market.

3) WHENEVER POSSIBLE, MAKE YOUR MESSAGE INTERACTIVE

If you can compel people to actively engage your marketing Message
rather than passively hear or view it, you'll Dramatically increase the
probability that they're going to Absorb it, remember it, and repeat
it.

One of the
best ways to make your marketing message Interactive is through VIRAL
MARKETING. To read a previous Marketing Tips article that explains
exactly what you can do To make your marketing message viral, visit...
http://www.marketingtips.com/newsletter/issue33/page1.html

4) BE CONSISTENT IN VOICE, FORMAT, AND DELIVERY

In order to engrave your brand in the minds of your target Market, you
need to consistently repeat your message to Them...

* DESIGN A SIGNATURE FILE that contains your message and Attach it to
the end of every e-mail you send. It costs You nothing and it's an
easy, effective way to repeat Your message to those people you have
direct contact With -- your best potential and repeat customers!

* Your web site design, logos, and graphics should, if Possible,
VISUALLY EMPHASIZE AND REINFORCE your message. Check out the McDonald's
web site at http://www.mcdonalds.com Does that yellow and red look
familiar? Think about how You can similarly use your web site design to
further Impress your brand in the memory of your visitors.

* Your NEWSLETTER CONTENT AND YOUR WEB SITE CONTENT should All
ultimately contribute to your marketing message. There is no room for
distractions like articles or links That don't move you towards your
main goal (to sell your Product, remember?).

5) NURTURE EXISTING RELATIONSHIPS WITH CUSTOMERS AND SUBSCRIBERS

If they already know you, if they're already familiar with Who you are
and what you do, if they've already bought Something from you, then you
should be building on these Existing relationships.

MAINTAIN REGULAR CONTACT VIA E-MAIL (it's free!), and Consistently
remind them who you are, what you do, and most Importantly, how they
stand to benefit from continuing to do Business with you.

If you play your cards right, not only will you PROFIT FROM THEIR
REPEAT BUSINESS, you may also persuade them to "spread The good word"
to others with similar interests.

6) BE VISIBLE TO YOUR BEST POTENTIAL CUSTOMERS

A big part of branding is obviously about getting your name In front of
your best potential customers, so that when the Time comes for them to
buy, THEY'LL CHOOSE YOU OVER THE COMPETITION!

Here are a few powerful ways that you can do this...

* WRITE ARTICLES that contain information that will be of Interest to
your target market and then offer them to Industry newsletters and web
sites free of charge. Web Masters and editors will appreciate the free,
quality Content and you'll get your name and URL in front of Your
target market.

*
PARTICIPATE IN NEWSGROUPS AND DISCUSSION FORUMS where Your target
market hangs out. This is an easy, no-cost Way to develop your
reputation as an industry expert. Simply make yourself available to
answer questions and Provide participants with information that they
will value.

*
SUBMIT YOUR WEB SITE TO THE SEARCH ENGINES AND DIRECTORIES. Also be
sure to search for directories that Are geared towards your industry
and request a listing.

* REQUEST LINKS FROM SITES WHERE YOU’RE TARGET MARKET MEETS. This
is not only a great way to increase your visibility, It’s also an
extremely powerful way to attract large Volumes of highly targeted
traffic -- yet it's frequently Dismissed or overlooked!

* USE BANNER ADVERTISING - IN MODERATION! With well- Designed banners
and a targeted ad campaign, you CAN Make money with banner advertising.
Just be sure to Educate yourself on the latest, most cutting-edge
banner Techniques before getting started.

To read an article on designing effective banners that Really work,
visit... http://www.marketingtips.com/newsletter/issue35/page1.html

* START YOUR OWN AFFILIATE PROGRAM. With your own Affiliate Program,
you can enlist an army of affiliates Who will spread your name and your
marketing message? Across the web -- and you don't pay them a cent
until They make a sale.

To read an article on how you can start and profit from Your very own
Affiliate Program, visit...
http://www.marketingtips.com/newsletter/issue19/index.html

DON'T LOSE SIGHT OF YOUR ULTIMATE GOAL:

With branding being hyped as one of *the* marketing Strategies to
pursue right now, I worry that some of you May be steered off-track.

While it's a good idea to be aware of and actively direct How your
e-business is being branded, remember that there is A key difference
between creating awareness and actually Closing sales.

Given the innumerable marketing strategies that you can use To
simultaneously create brand awareness AND draw targeted Traffic to your
web site, there is no reason for you to be Spending your limited
advertising dollars on branding Techniques that don't return a
significant profit.

Avoid being sucked in by the myth that the entire web needs To know who
you are. Focus on your target market and Realize that most forms of
traffic generation ultimately Enhance awareness of your brand.

You are spelling out your brand message, directly and Indirectly, with
everything that you do, say, and sell. About the Author Corey Rudi is
the owner of four highly Successful online businesses that attract more
than 6,000,000 visitors and generate over $5.2 million each year. To
check out his site that's JAM-PACKED WITH THE EXACT INFORMATION YOU
NEED to start, build, and grow your very Own, profitable Internet
business, I highly recommend Visiting

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