Is the Giant Google PPC in Position 4 The modern Place 1?

We recently posted a piece of writing regarding suspect behavior encompassing Google’s own utilization of Adwords entitled “Is Google Manipulating Adwords?”. Inside it we shown how Bing is somehow able to keep the top correct ad place over a large choice of potential generic, advertising-related key phrases. In sum, whilst other Paid advertising advertisers go up and down in position, Google’s persists atop the proper hand area of the SERP (generally termed as position 4). Since this discussion created a bit of hype in the Search engine marketing community, we all at SEMimpact chose to look at this concern from a diverse angle. When it's in our past post we all pondered the actual question regarding “how Google is the owner of position 4?, here we’ll discuss the “why”.

Most research marketers (we, here most notable) have been taught that the higher the normal position, the higher your strategies will perform. Looks logical right? However, after looking at Google’s own Search engine optimization ‘strategy’ one can hardly help but question this specific time-honored school of thought. Now, having sat down and really weighed all of the options, place 4 seems like a true diamond-in-the-rough scenario. Let’s begin with the obvious important things about this area:

Lowered Fees

- It must go without saying that if you’re highest taker for a lower place, your CPCs can become being considerably lower than those fighting for the top spot. This in turn, should mean a higher Return on your investment or a decrease CPA and many others. Nonetheless, plenty of top companies will insist on ruling the top spot for branding functions or to produce huge amounts of just click volume. When that’s your option, then therefore be it. But this may not really the best plan of action when perfecting on a budget.

Much more Relevant Keys to press

- Here’s where thing acquire interesting. All of us surmise the 4th situation actually generates more appropriate clicks and has a higher the conversion process rate than the ‘premium’ ads. Here’s exactly why: over the years search engines like google have taken a lot of steps in direction of blending the actual premium advertisements into the organic search results, that most customers don’t know what’s exactly what. Often, customers will click on the top advertising thinking they’re having the number one organic and natural result, which usually after all, is what search engines want. However, it’s difficult to mistake the best hand ray of advertising for anything other than what they are: advertising. Since these adverts are not in user’s direct line of sight, when they mouse up to them they’re not simply clicking the actual convenient organic listing, they’re actually reading through the actual advertisers’ content. Hence, when they simply click these adverts it’s with the mindset of “all appropriate, these are ads, when I just click them I’m more likely to be taken to some kind of conversion page”. For that reason when a person clicks these ads they’re probably more likely to convert!

Could it be that will Google, omniscient and also all-powerful as ever, provides purposely posted up on the top right hand part of the SERP? Is it that they’ve discovered the advertisement ‘sweet spot’ and are seeing cheap conversions even though other companies in the space fight for the top spot? Right now, we don’t believe to have an answer - that’s for every search engine marketer to decide for by themselves. But it’s difficult to argue while using benefits of the 4th position.

*Note: If you’ve obtained your own info or results we’d want to hear from you. No matter whether it’s to support our own theory or even blow it for you to smithereens, the floor is actually yours.