Tuesday, December 20, 2011

Best Guidelines in Designing Squeeze Page that Produce Leads

Love them or hate them Lead capture pages make people money based on “how they sell” more than “what they are selling”… Using SEO lead generation  is fantastic (for a finely-tuned offer), however, if there is no conversion objective, call to action or benefit, sending traffic (regardless of how vast) is a moot point.
direct-response-squeeze-pages

How Squeeze Pages Squeeze Squeeze on Your Pocket book!

RULE #1:

Forget What You “THINK” you Know! If you are having difficulties in lead generation  to move products or services online, it’s time for it to put your ego in the back chair, forget about what you imagined works and learn (from studying) offers from real individuals who make a living by setting offers for consumers-in-need and look the cues that they utilize to get visitors to whip out their credit cards or go to Paypal and also “take action” day in as well as day out.

What techniques are prominent inside online conversion process pertaining to squeeze pages?

Benefits
Benefit
Countering Mental Objections
Reinforcing their own Solution
Scarcity

along with other proven online tactics.

Guideline #2:

Implement the “Problem/Solution, Action/Reward” Method: If you implement some kind of online marketing on your site, there is always room pertaining to improvement that eventually give you the right lead generation media for business. Let’s use http://growyourmartialartsschool.com/ as being a case study (this is not a joint venture partner link) but since I oftentimes tried their site, the least I could do is connect to it to show our appreciation for their adding process.

You can learn quite a lot from observing the format of “how the sell” and lead your mind through a carefully picked process until every single instinct yells “buy it now”, it’s a great value - if the offer (a new) structured its psychological argument properly (b) conveys immediate value (c) ignites your psychological impulse purchase or even (d) appeals to your dilemma / scenario - to solve your current problem. Often, you might observe affiliate marketing utilizes:

A keyword rich site.
Minimal distractions for the theme (so you can focus on the offer you).
  • Proper segmentation (in this instance a martial art colleges who doesn’t know how to market themselves) and
  • Have a fantastic price point (which they may scale) 1000 conversion x $27 = more seed capital to level using multiple internet sites and products on auto-pilot.
  • Using this example, the $27 Or month (less than a coffee a day) seems like nothing at all compared to “the value you get”. Disregard “what they are selling” simply look at “How”.

This is an excellent illustration of what works on the web (because you can never see that customer again) and they point out scarcity, and practically counter every assumed mental objective and also win the argument in every logical powerful variable of why you need to buy their remedy.

All that is lacking is traffic (that's easy to jumpstart using PPC) when you discover how your offer turns, you can spend up to ½ of the conversion amount each day to “get more traffic”, utilize other affiliates should you created the offer) as well as target specific search phrases using SEO for fast benefit (then stem into multiple keywords and phrases over time). Observe the activity words such as:

How in order to (know how)
You will Receive (value-rich benefit)
A 4 step process (using numbers to mention specificity) to unify the left/right brain to strengthen and emotional impulse-purchase.
Act now (scarcity)

example-a

The selling point of "benefits" - in action

Another example of benefit-rich intro along with follow up:
example-b

Stage 2- popular with logic and feeling

This is copy that will sells; love it as well as hate it * it works on a large population and amazed a good lead generation of those who find them. Despite how cheesy or sweaty squeeze pages seem, they will work and it’s not really from the attractive models they employ, it's the copy and file format of the copy, the actual voice and the worth they promise which set the tone pertaining to conversion.

So, next time you consider scoffing at a single, take time to study your undertones and determine which action reward modality you are able to put in place for your delivers.

2 comments:

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Thanks for suggestions. I liked this blog post Using SEO lead generation is fantastic (for a finely-tuned offer), however, if there is no conversion objective very much! Realy attractive informations! i adore such things. Thanks

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