Content
It's all about the text.
Remember that optimization is all about the text. Search engines are text
driven but there are still some basic HTML tags to keep in mind (i.e., h1, h2,
meta tags, title tag). SEO helps improve search engine results but does not
guarantee top ratings.
Patience and realistic goals will keep the frustrations low. Search engines
have to crawl a site to determine what a site is about. This takes time, usually
about a month, before crawls and indexing are completed by the various search
engine spiders.
Take time to think (a lot) about the purpose of the website. Write down a lot
of stuff in a word processing program even if it sounds silly at first. Then
edit what you wrote. Edit some more, get some feedback and then start working on
the keywords and keyphrases that identify the unique quality of your
website.
Keywords and Keyphrases
Keywords used to be easy. Those days are gone. Keywords are highly
competitive. Using two-word or three-word, maybe even four-word, phrases makes
optimization less frustrating. A keyword phrase (keyphrase) helps identify the
uniqueness of a website.
The keyword "game" will generate about 1 billion(!) results. The keyphrase
"card game" will generate about 50 million results. That is a difference of
approximately 950 million. The keyphrase "magic card game" will generate about
four-million results. Time will need to be spent finding unique keyphrases but
the benefits of narrowing the results, with multi-word phrases, provides a
better chance of being noticed.
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